Business Development Representative

Position Purpose:

The Inside Sales Representative is responsible for proactively generating new business, engaging existing customers to expand account revenue, and driving outbound sales activity across two product lines within a manufacturing environment. This role focuses on identifying opportunities, building strong customer relationships, preparing quotes, and coordinating with production, engineering, management and customer service to ensure a seamless sales process. The ideal candidate is energetic, self-motivated, and comfortable making outbound calls to uncover new opportunities and grow revenue.

Key Responsibilities:

Initiate outbound calls to prospective and existing customers with the goal of securing new orders, upselling existing accounts, and reactivating dormant accounts.

Qualify leads from marketing campaigns, trade shows, referrals, and online inquiries.

Maintain ownership of the customer relationship from first contact through initial order, ensuring a high-quality handoff to ongoing customer support.

Provide accurate and timely quotes, product recommendations, and account support.

Follow call plans and sales cadences to ensure consistent outreach and follow-up.

Record all call activity, contact information, and opportunity updates in CRM.

Collaborate closely with sales management, customer service and operations to ensure alignment on messaging, pricing, and customer service standards.

Respond to inbound customer calls and emails regarding product availability, pricing, order status, and general inquiries.

Participate in regular sales meetings, pipeline reviews, and ongoing training.

Additional Responsibilities

Perform other duties as assigned; responsibilities may be modified or expanded as business needs evolve, and this job description is not intended to be an exhaustive list.

Success Metrics:

Outbound call volume and connect rate

Number of new accounts opened or reactivated

Sales revenue generated from outbound activity

Conversion rate of leads to opportunities

Customer satisfaction (CSAT) scores for interactions

CRM accuracy and data hygiene

Required Skills & Competencies:

Bachelor’s degree from accredited university

5-10 years in inside sales, telemarketing, or lead generation

Strong verbal communication and phone presence

Sales-minded with excellent persuasion and negotiation skills

High attention to detail and ability to manage multiple tasks

Proficiency in CRM tools (e.g., HubSpot) and MS Office Suite

Ability to work independently and stay self-motivated

Comfortable working in a metrics-driven, performance-focused environment

Prior experience in B2B sales or working in a manufacturing/distribution environment, a plus